Posted by & filed under International Business, Management, Organizational Behavior.

Description: Lululemon Athletica Inc. is at a turning point. But the landscape has changed since then. Lululemon’s stock has fallen into a slump, hurt by slowing sales and mounting competition. Under Armour, meanwhile, has surged. It’s been two years since the active-wear company brought in Laurent Potdevin as chief executive officer. His task: cut the waste and expense of designing, making and distributing its garments, and rebuild customer trust after the 2013 recall of $98 yoga pants for becoming sheer when the wearer bent over.


Date: Jan 11, 2016


Questions for Discussions:

  • Create a SWOT analysis for Lululemon.
  • Where do you think the market is heading for this category of merchandise?