Posted by & filed under International Business, Management, Organizational Behavior.


Description: Amid the giant televisions, Bluetooth-enabled baby socks, and virtual-reality headsets at the Consumer Electronics Show in Las Vegas earlier this month, Kodak calmly introduced a more low-key device. Its new Super 8 camera, which will go on sale this fall for a base price of four hundred dollars, is a reimagining of the analog Super 8 format that Kodak invented, in 1965.


Date: Jan 27, 2016


Questions for Discussions:

  • What is the concept of “technology reemergence”?
  • Do you think this line of thinking will succeed?
  • How would this orientation change the management thinking at a technology firm like Kodak?