Posted by & filed under International Business, Management, Organizational Behavior.

Description: It wasn’t that long ago that I—and many other people I know—would have argued that Twitter was more than just another social network. I would have told you that Twitter was more like a utility, a service so fundamental that I could imagine a scenario in which it was literally underwritten. Twitter needed to exist. A stream of those hundred-and-forty-character tweets was how you found the most crucial, critical, and thought-provoking stories of the moment.


Date: Jan 22, 2016


Questions for Discussions:

  • Summarize the key points made in this article.
  • Do you think Twitter will survive?
  • How can management increase the chances for survival?