Description: NEW YORK — Weight Watchers stock is gaining again, thanks to Oprah Winfrey’s weight loss.
Source: NYTimes.com
Date: Jan 26, 2016
Link: http://www.nytimes.com/aponline/2016/01/26/business/ap-us-weight-watchers-oprah-stock.html
Questions for discussion:
- Explain the synergy between the Oprah and Weight Watchers brands.
- How else would you suggest management publicize and promote Oprah’s progress?
- Do you think there is a limit to the effect Oprah can have on the stock price?