Description: For some consumers, the mobile screen is too small for frequently purchasing. Indeed, many mobile device users worldwide would prefer to use a PC instead.

Source: eMarketer.com

Date: Feb 05, 2016

Link: http://www.emarketer.com/Article/Why-Dont-Consumers-Buy-More-via-Mobile/1013557#sthash.Mx8scao9.dpuf

Questions for Discussions:

• What does the research say to managers of ecommerce sites and those developing mobile technologies?
• How would you deal with this information, if you were a manager responsible for communications with customers online?