Posted by & filed under International Business, Management, Organizational Behavior.

Description: For some consumers, the mobile screen is too small for frequently purchasing. Indeed, many mobile device users worldwide would prefer to use a PC instead.


Date: Feb 05, 2016


Questions for Discussions:

  • What does the research say to managers of ecommerce sites and those developing mobile technologies?
  • How would you deal with this information, if you were a manager responsible for communications with customers online?