Posted by & filed under International Business, Management, Organizational Behavior.

Description: “Serial,” a podcast from the creators of public radio’s “This American Life,” became widely popular after debuting in 2014. MailChimp sponsored the first season, not knowing it would garner a cult following.


Date: Feb 19, 2016


Questions for Discussions:

  • Why is podcast advertising so weak in comparison to other digital advertising efforts?
  • Describe when podcast advertising would be a good strategy to reach a particular target market?