Description: Just look at Airbnb, Uber, and Facebook. Source: Fortune.com – video report Date: Mar 18, 2016 Link: http://for.tn/1Rn5rqf Questions for Discussions: What does this report say about the future management structures of large organizations? Do you think this democratization will grow? How important is entrepreneurship in this debate?
Monthly Archives: March 2016
You Can Get Free Chips and Guac at Chipotle
Description: It’s a new kind of hunger game. Source: Fortune.com – video report Date: Mar 24, 2016 Link: http://for.tn/1pJPkXV Questions for discussion: What are your evaluations of the items presented – flop or fly? Explain your decisions?
Addressable Programmatic TV: Inventory Is Minimal, but Ad Opportunity Is Massive
Description: With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal. Source: eMarketer.com Date: Mar 25, 2016 Link: http://www.emarketer.com/Article/Addressable-Programmatic-TV-Inventory-Minimal-Ad-Opportunity-Massive/1013740?ecid=NL1003#sthash.paf5yuGS.dpuf Questions for discussion: What does Peter LaFond say is the future for television advertising? What… Read more »
Rise of the robots: How retailers are planning on using cutting-edge technology to get customers into stores
Description: People show seven clear emotions on their faces: joy, surprise, disgust, sadness, fear, anger and neutrality. You might run through all of them waiting in a long line at Walmart on a Saturday morning. Source: FinancialPost.com Date: Mar 16, 2016 Link: http://business.financialpost.com/news/retail-marketing/rise-of-the-robots-how-retailers-are-planning-on-using-cutting-edge-technology-to-get-customers-into-stores Questions for Discussions: How will technology, and robots in particular, affect retail… Read more »
Coke Thinks Designer Milk Could Be a Billion-Dollar Brand
Description: In its quest to slake the world’s thirst, Coca-Cola is intent on making milk a billion-dollar brand. But not just any kind of milk. Coke has joined forces with a dairy cooperative to create Fairlife, which produces a filtered, high-protein, low-sugar, lactose-free designer milk also called Fairlife. Source: Bloomberg.com Date: Mar 17, 2016 Link:… Read more »
Here’s How Companies Can Leverage Cost-Cutting Times
Description: Author Adam Grant explains. Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1pdmUER Questions for Discussions: What does Adam Grant say about taking advantage of cost-cutting environments? Why does play “offence” work?
Here’s How to Foster Originality Within a Big Company
Description: It’s not all about cultural fit. Source: Fortune.com – video report Date: Mar 11, 2016 Link: http://for.tn/1UYVdMm Questions for discussion: What does Adam Grand say about the culture of start-ups? Why and how does this culture change as the number of employees grows? How can organizations control their culture?
The Epic Story of Dropbox’s Exodus From the Amazon Cloud Empire
Description: IF YOU’RE ONE of 500 million people who use Dropbox, it’s just a folder on your computer desktop that lets you easily store files on the Internet, send them to others, and synchronize them across your laptop, phone, and tablet. Source: Wired.com – video report Date: Mar 14, 2016 Link: http://www.wired.com/2016/03/epic-story-dropboxs-exodus-amazon-cloud-empire/ Questions for discussion:… Read more »
How Marketers Are Dealing with the Growth of Tech
Description: Spending on data-driven marketing and advertising continues to grow worldwide Source: eMarketer.com Date: Mar 18, 2016 Link: http://www.emarketer.com/Article/How-Marketers-Dealing-with-Growth-of-Tech/1013715#sthash.WOwuYyOT.dpuf Questions for discussion: What does the research say about orientation toward digital advertising? What does this suggest about possible future marketing strategies?
How Snapchat Built A Business By Confusing Olds
Description: On a Wednesday in early February, Khaled Khaled, a 40-year-old record producer from Miami, stepped into the garden of his temporary residence at the Beverly Hills Hotel in Los Angeles. Source: Bloomberg.com Date: Mar 16, 2016 Link: http://www.bloomberg.com/features/2016-how-snapchat-built-a-business/ Questions for Discussions: How is Snapchat different from other social media? Do you think it is a… Read more »
