Description: Nope, it’s not Walmart. Abercrombie & Fitch (ANF) scored the lowest on the American Customer Satisfaction Index for the retail industry. The company scored a 65, almost 10 points below the entire sector’s overall score.
Date: Feb 26, 2016
Questions for Discussions:
- What does this report say about the relationships many customers feel they have with retailers?
- How should managers respond to this research?