How Marketers Are Dealing with the Growth of Tech

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Spending on data-driven marketing and advertising continues to grow worldwide

Source: eMarketer.com

Date: Mar 18, 2016

Link: http://www.emarketer.com/Article/How-Marketers-Dealing-with-Growth-of-Tech/1013715#sthash.WOwuYyOT.dpuf

Questions for discussion:

  • What does the research say about orientation toward digital advertising?
  • What does this suggest about possible future marketing strategies?