Description: With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal.
Date: Mar 25, 2016
Questions for discussion:
- What does Peter LaFond say is the future for television advertising?
- What is the basis for his arguments?
- What type of audience would likely be more responsive to the “addressable” programming design?