Posted by & filed under International Business, Management, Organizational Behavior.

Description: With more than 20 years in the industry at companies such as Yahoo, ValueClick and Wal-Mart, Pete LaFond brings a strong, unique background to programmatic advertising and audience targeting platform TruSignal.


Date: Mar 25, 2016


Questions for discussion:

  • What does Peter LaFond say is the future for television advertising?
  • What is the basis for his arguments?
  • What type of audience would likely be more responsive to the “addressable” programming design?