Chipotle Just Hired Two Food Safety Experts

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Description: As it continues to rebuild its image Source: Fortune.com – video report Date: May 11, 2016 Link: http://for.tn/1OnCkwu Questions for discussion: Do you think the new managers can help the firm deal with the public relations issues it faces? How much of the problem do you think can be rightfully “blamed” on small agricultural… Read more »

Here’s How the NBA Plans to Use Virtual Reality

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Description: To create a new way to monetize games Source: Fortune.com – video report Date: May 11, 2016 Link: http://for.tn/1rEteqm Questions for Discussions: How can the NBA use VR to grow their audiences and revenues? How can VR contribute to product development? Imagine a VR application for some business and develop an outline of the… Read more »

Millennials Place Work/Life Balance Before Career Progression [Infographic]

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Description: A new report from Deloitte has found that the world’s Millennials express little loyalty to their employers and feel that the majority of businesses have little motivation beyond profit. Source: Forbes.com Date: May 11, 2016 Link: http://www.forbes.com/sites/niallmccarthy/2016/05/11/millennials-place-worklife-balance-before-career-progression-infographic/#c6a9f421aa1b Questions for Discussions: What does the report say about what Millennials want from employers? How should HR managers… Read more »

How To Land A Chief Innovation Officer When You Can’t Afford One

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Description: Part of a series of stories recognizing National Small Business Week Source: Forbes.com Date: May 10, 2016 Link: http://www.forbes.com/sites/centurylink/2016/05/10/how-to-land-a-chief-innovation-officer-when-you-cant-afford-one/#46a602f52495 Questions for Discussions: What does this article say about the importance of CINOs and their contributions to growth? What characteristics should a firm consider for the position? How important is leadership and communication skills for… Read more »

Media Companies Tap Virtual Reality to Drive Immersive Experiences

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Description: Virtual reality appears to users of all ages Source: eMarketer.com Date: May 11, 2016 Link: http://www.emarketer.com/Article/Media-Companies-Tap-Virtual-Reality-Drive-Immersive-Experiences/1013942?ecid=NL1003#sthash.jjqEdrwB.dpuf Questions for Discussions: What does VR add to the communication experience? Which businesses should pay close attention to developments in this technology? How can advertising managers use this technology to better communicate with customers?

GLAAD CEO: ‘I Think Being A Woman Has Made Me Work Harder’

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Description: CEO and president of GLAAD Sarah Kate Ellis explains how being a woman helped her career. Source: Fortune.com Date: May 10, 2016 Link: http://for.tn/1qaZGz8 Questions for Discussions: What did you learn about management from this interview with Sarah Kate Ellis? Do you agree with her assessment of women executives?

Girls Who Code taps four teen girls for YouTube series

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Description: ‘My Code’ is a YouTube series that encourages young girls to code Source: CNNMoney.com – video report Date: May 07, 2016 Link: http://money.cnn.com/video/technology/2016/05/04/my-code-series-promo.cnnmoney/ Questions for Discussions: What sort of programming is YouTube making easier for producers to distribute? How can marketing managers make use of YouTube to promote their brands and products? How would… Read more »

Grabbing Attention: How Facebook Realized and Capitalized on Consumer Appetite for Video

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Description: Video consumption on social platforms has grown dramatically over the past few years, a trend that Facebook is fueling with the release of its live-stream capabilities.. Source: eMarketer.com Date: May 10, 2016 Link: http://www.emarketer.com/Article/Grabbing-Attention-How-Facebook-Realized-Capitalized-on-Consumer-Appetite-Video/1013935#sthash.o7C277FS.dpuf Questions for Discussions: What does the report say about Facebook’s response to consumer desire for more video content? Why do… Read more »

Now Amazon is taking on YouTube with new Video Direct service

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Description: Amazon’s new Video Direct service will be ad-supported Source: MarketWatch.com Date: May 10, 2016 Link: http://www.marketwatch.com/story/now-amazon-is-taking-on-youtube-with-new-video-direct-service-2016-05-10 Questions for discussion: Do you think Amazon can turn this into a major revenue stream? How can they differentiate themselves from YouTube and other services? How important is their current registered customer base as a contribution to the… Read more »

How Did I Get Here? Desirée Rogers

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Description: Chief executive officer, Johnson Publishing; chair, Choose Chicago Source: Bloomberg.com Date: May, 2016 Link: http://www.bloomberg.com/features/2016-how-did-i-get-here/desiree-rogers.html Questions for Discussions: From a management point of view, how would you describe Desirée Rogers? Do you think her career path was mostly due to her decisions or fate?