By its bootstraps: How Netflix uses content to market content

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Netflix is lavishing attention on the promotion of its exclusive properties using content marketing — unique material designed to stimulate buzz around such hit fare as House of Cards and Orange is the New Black.

Source: NationalPost.com

Date: Apr 22, 2016

Link: http://business.financialpost.com/news/retail-marketing/by-its-bootstraps-how-netflix-uses-content-to-market-content

Questions for Discussions:

  • What is content marketing?
  • Why do you think it is growing in popularity?
  • What are the rules for creating good content, according to this report?
  • Does this report pass that test?