Description: ‘My Code’ is a YouTube series that encourages young girls to code

Source: CNNMoney.com – video report

Date: May 07, 2016

Link: http://money.cnn.com/video/technology/2016/05/04/my-code-series-promo.cnnmoney/

Questions for Discussions:

• What sort of programming is YouTube making easier for producers to distribute?
• How can marketing managers make use of YouTube to promote their brands and products?
• How would you go about marketing “MY Code”?