Posted by & filed under International Business, Management, Organizational Behavior.

Description: ‘My Code’ is a YouTube series that encourages young girls to code

Source: – video report

Date: May 07, 2016


Questions for Discussions:

  • What sort of programming is YouTube making easier for producers to distribute?
  • How can marketing managers make use of YouTube to promote their brands and products?
  • How would you go about marketing “MY Code”?