Media Companies Tap Virtual Reality to Drive Immersive Experiences

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Virtual reality appears to users of all ages

Source: eMarketer.com

Date: May 11, 2016

Link: http://www.emarketer.com/Article/Media-Companies-Tap-Virtual-Reality-Drive-Immersive-Experiences/1013942?ecid=NL1003#sthash.jjqEdrwB.dpuf

Questions for Discussions:

  • What does VR add to the communication experience?
  • Which businesses should pay close attention to developments in this technology?
  • How can advertising managers use this technology to better communicate with customers?