Posted by & filed under International Business, Management, Organizational Behavior.

Description: Many aren’t confident of their company’s understanding of big data either

Source: eMarketer.com

Date: Aug 18, 2016

Link: http://www.emarketer.com/Article/Do-Companies-Understand-Customer-Journey/1014366?ecid=NL1003#sthash.tkQEUaod.dpuf

Questions for Discussions:

  • What does this lack of confidence imply about management decision-making and thinking?
  • Why do you think there is this discrepancy?