Posted by & filed under International Business, Management, Organizational Behavior.

Description: Some of the Rio Olympics’ most decorated athletes flashed their Under Armour gear over the last two weeks, including Team USA’s women’s gymnastics juggernaut and 23-time gold medalist — and company pitchman — Michael Phelps.


Date: Aug 19, 2016


Questions for discussion:

  • What does the article say about sports brands and marketing?
  • Do you agree with the assessments?