Email Continues to Deliver Strong ROI and Value for Marketers

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The email audience is growing, engaged and increasingly mobile

Source: eMarketer.com

Date: Sep 12, 2016

Link: https://www.emarketer.com/Article/Email-Continues-Deliver-Strong-ROI-Value-Marketers/1014461#sthash.lfVRkn75.dpuf

Questions for discussion:

  • What does this article say about email use and value as a communications tool?
  • Why do you think email continues to perform so well?