Here’s How Goya Cornered the Latino Market

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The founding family explains

Source: Fortune.com – video report

Date: Oct 28, 2016

Link: http://for.tn/2efZBpe

Questions for discussion:

  • Explain the growth and success of the company.
  • To which market segments does the company sells.