Johnson & Johnson Is Changing the Way it Interacts With Consumers

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Group Worldwide Chairman Sandi Peterson explains

Source: Fortune.com – video report

Date: Oct 28, 2016

Link: http://for.tn/2e13UGZ

Questions for Discussions:

  • What does Sandi Peterson mean by selling the “experience” as well as the product to consumers?
  • How is this facilitated through Internet technologies?