This Is How Modern Political Advertising Works

Posted by & filed under International Business, Management, Organizational Behavior.

Description: EVP of MDC Partners Michael Bassik explains

Source: Fortune.com – video report

Date: Nov 03, 2016

Link: http://for.tn/2eiLvm6

Questions for discussion:

  • Why do you think digital advertising is growing in the political environment?
  • What are the advantages and disadvantages related to using this technology over traditional media when dealing with political communications and branding?