Posted by & filed under International Business, Management, Organizational Behavior.

Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles.


Date: Nov 05, 2016


Questions for Discussions:

  • Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption?
  • Is Blum a typical entrepreneur?