Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles.

Source: NYTimes.com

Date: Nov 05, 2016

Link: http://www.nytimes.com/2016/11/06/business/a-lawyer-with-a-taste-for-soy-sauce-and-a-high-tolerance-for-pain.html?ref=smallbusiness

Questions for Discussions:

• Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption?
• Is Blum a typical entrepreneur?