McDonald’s: More touch screens and table service just the beginning of change

Posted by & filed under International Business, Management, Organizational Behavior.

Description: McDonald’s CEO: We are modernizing your burger experience

Source: CNNMoney.com – video report

Date: Nov 17, 2016

Link: http://money.cnn.com/video/news/2016/11/17/mcdonalds-ceo-we-are-modernizing-your-burger-experience.cnnmoney/

Questions for discussion:

  • How is McDonald’s changing?
  • Which indicators suggest that these changes are working?