Posted by & filed under International Business, Management, Organizational Behavior.

Description: Drugstore chain is offering generic of Impax Labs Adrenaclick for a sixth of the price of the EpiPen

Source: MarketWatch.com

Date: Jan 12, 2017

Link: http://www.marketwatch.com/story/cvs-takes-on-mylans-epipen-with-much-cheaper-version-of-an-alternative-2017-01-12

Questions for Discussions:

  • What are the managerial ramifications of this decision for CVS?
  • Do you think consumers will respond to this offering?