The Pressure Is on for Retailers to Go Omnichannel

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Changing consumer buying habits complicate efforts

Source: eMarketer.com

Date: Feb 07, 2017

Link: https://www.emarketer.com/Article/Pressure-on-Retailers-Go-Omnichannel/1015185

Questions for discussion:

  • What are the challenges facing retailers today according to the report?
  • How should management deal with the changes taking place?