Description: The fast-food giant is beta-piloting the app in 29 restaurants throughout Monterey and Salinas, Calif., and will expand to an additional 51 restaurants in Spokane, Wash., later this month.
Date: March 14, 2017
Questions for Discussions:
- What does the report say about consumer response to these sorts of apps?
- Why do you suppose that is?
- Do you think this app will be well received at McDonald’s?