Posted by & filed under International Business, Management, Organizational Behavior.

Description: The fast-food giant is beta-piloting the app in 29 restaurants throughout Monterey and Salinas, Calif., and will expand to an additional 51 restaurants in Spokane, Wash., later this month.


Date: March 14, 2017


Questions for Discussions:

  • What does the report say about consumer response to these sorts of apps?
  • Why do you suppose that is?
  • Do you think this app will be well received at McDonald’s?