Social Commerce Not a Hit—Except When It Is

Posted by & filed under International Business, Management, Organizational Behavior.

Description: New data shows some people are clicking on Facebook ads

Source: eMarketer.com

Date: April 06, 2017

Link: https://www.emarketer.com/Article/Social-Commerce-Not-HitExcept/1015582?ecid=NL1001

Questions for Discussions:

  • What does the article say about who is more likely to click on the advertisements?
  • Why do you think they are more likely to do so and actually buy?
  • What does this mean for marketers?