Posted by & filed under International Business, Management, Organizational Behavior.

Description: So what should United Airlines have done?

Source: – video report

Date: April 12, 2017


Questions for discussion:

  • Summarize the damage done to the company brand and shareholder value.
  • What does the report suggest management at United could have done? Do you gree?
  • What should the company and others in the business do in the future to prevent an event like this from reoccurring?