If It Isn’t Memorable, Is It Content (Marketing)?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: A UK survey finds many don’t recall the information they’ve seen

Source: eMarketing.com

Date: April 26, 2017

Link: https://www.emarketer.com/Article/Isnt-Memorable-Content-Marketing/1015754?ecid=NL1001

Questions for discussion:

  • How should online content managers interpret this research?
  • Are you surprised by these findings?
  • Why do you think it is so difficult to communicate with the audience?