Artificial Intelligence? Millennials Say, ‘Why Not?’

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Younger consumers are more willing to trade data for suggestions

Source: eMarketer.com

Date: April 28, 2017

Link: https://retail.emarketer.com/article/artificial-intelligence-millennials-say-sure-why-not/590389f5ebd4000a54864b42?ecid=NL1001

Questions for discussion:

  • What does this research suggest about acceptance of AI by various customer groups?
  • How should managers respond to this information?