Amazon Opens Its First Book Store in New York

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Is this Amazon’s way of adding more Prime members and what does it mean for other bookstores?

Source: Fortune.com – video report

Date: May 25, 2017

Link: http://for.tn/2qXhYbB

Questions for discussion:

  • What is different about Amazon’s store in comparison to existing retailers?
  • How does a physical presence enhance the marketing opportunities for the firm?