Posted by & filed under International Business, Management, Organizational Behavior.

Description: Canada Goose will open its first standalone store outside of North America with a new location in London as the outerwear giant makes an expanded e-commerce push into Europe.


Date: May 11, 2017


Questions for discussion:

  • Why is the company opening more retail outlets?
  • What are the rewards for a physical presence for customers?
  • Who are the target customers?