Canada Goose spreads its wings with London and Chicago store openings later this year

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Canada Goose will open its first standalone store outside of North America with a new location in London as the outerwear giant makes an expanded e-commerce push into Europe.

Source: FinancialPost.com

Date: May 11, 2017

Link: http://business.financialpost.com/news/retail-marketing/canada-goose-kicks-off-global-expansion-with-london-and-chicago-stores-later-this-year

Questions for discussion:

  • Why is the company opening more retail outlets?
  • What are the rewards for a physical presence for customers?
  • Who are the target customers?