Posted by & filed under International Business, Management, Organizational Behavior.

Description: LeBron James and Steph Curry aren’t doing a good job selling pricey sneakers. Neither is Michael Jordan, for that matter.

Source: CNNMoney – video report

Date: Aug 18, 2017


Questions for discussion:

  • What is happening to the sales effort in this industry and why?
  • What would you recommend to management?