Description: LeBron James and Steph Curry aren’t doing a good job selling pricey sneakers. Neither is Michael Jordan, for that matter.
Source: CNNMoney – video report
Date: Aug 18, 2017
Link: http://money.cnn.com/2017/08/18/investing/sneakers-foot-locker-nike-under-armour/index.html
Questions for discussion:
- What is happening to the sales effort in this industry and why?
- What would you recommend to management?
