Description: Firms that once recoiled from online retail now see path to growth

Source: eMarketer.com

Date: Aug 17, 2017

Link: https://retail.emarketer.com/article/luxury-brands-rethinking-their-approach-china/5995f04bebd40003acdf2e13?ecid=NL1001

Questions for discussion:

• Summarize the main research points presented in the report.
• What do you suggest management do? Why?