Description: A recent survey finds many people say it increases accountability for businesses

Source: eMarketer.com

Date: Aug 24, 2017

Link: https://www.emarketer.com/Article/Complaint-with-Brands-Take-Up-on-Social-Media/1016384

Questions for discussion:

• What does the research say about how social media is influencing business accountability and response to consumer complaints?
• How do you think businesses should respond to this research?