Taylor Swift: By the Numbers

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Here’s how much Taylor Swift has raked in over the years.

Source: Fortune.com – video report

Date: Aug 25, 2017

Link: http://for.tn/2wuBMWQ

Questions for discussion:

  • Describe the Taylor Swift “brand”?
  • How else could she generate revenues?
  • How would you manage her brand as she ages?