Posted by & filed under International Business, Management, Organizational Behavior.

Description: Juicero has run out of juice. The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately.


Date: Sep 01, 2017


Questions for discussion:

  • Why do you think this start-up business failed?
  • Is there a strategy that could save the company?