Description: Juicero has run out of juice. The San Francisco-based maker of counter-top cold-press juicers said today that it is shutting down operations and suspending the sale of its presses and produce packs immediately.

Source: Fortune.com

Date: Sep 01, 2017

Link: http://fortune.com/2017/09/01/juicero-is-shutting-down/

Questions for discussion:

• Why do you think this start-up business failed?
• Is there a strategy that could save the company?