Posted by & filed under International Business, Management, Organizational Behavior.

Description: Apple spent much of the 00s riding high on a wave of cool. Whether it was MP3 players, smartphones, tablets or laptops, Apple was the brand that everyone wanted and anything else seemed like the “sensible” (read: uncool) pair of sneakers your parents forced you wear in sixth grade. (Growing up in New York in the 70s, we used to call them “skips.”)


Date: Sep 07, 2017


Questions for discussion:

  • Why is Apple having trouble, according to the article?
  • What would you advise management?