Posted by & filed under International Business, Management, Organizational Behavior.

Description: In 2007, the top-selling image for the search term “woman” in Getty Image’s library of stock photography was a naked woman lying on a bed, gazing at the camera with a towel draped over her bottom half. In 2017, it’s a woman hiking a rocky trail in Banff National Park, alone on the edge of a cliff high above a turquoise lake. She’s wearing a down jacket and wool hat, and her face isn’t visible.

Source: NYTimes.com

Date: Sep 07, 2017

Link: https://www.nytimes.com/2017/09/07/upshot/from-sex-object-to-gritty-woman-the-evolution-of-women-in-stock-photos.html?rref=collection%2Fsectioncollection%2Fbusiness&action=click&contentCollection=business&region=stream&module=stream_unit&version=latest&contentPlacement=5&pgtype=sectionfront

Questions for discussion:

  • What can HR and advertising managers learn from an analysis of these images?
  • Is there a trending profile of the future woman as a customer or employee?