Posted by & filed under International Business, Management, Organizational Behavior.

Description: When Apple Inc. unveiled a trio of new iPhones, an Apple Watch and TV set-top box on Tuesday, much was made of the products’ elegance, new features and luxury-level prices. But perhaps the more important story is what’s under the hood: semiconductor technology that could keep Apple ahead of rivals and force people with older phones to upgrade.


Date: Sep 13, 2017


Questions for discussion:

  • What does the article suggest is giving Apple an edge in the marketplace?
  • Do you think consumers will respond to the latest offerings?