Facebook Makes a New Bid to Woo Teens

Posted by & filed under International Business, Management, Organizational Behavior.

Description: Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.)

Source: eMarketer.com

Date: Oct 18, 2017

Link: https://www.emarketer.com/Article/Facebook-Makes-New-Bid-Woo-Teens/1016634?ecid=NL1001

Questions for discussion:

  • Why has Facebook acquired this company?
  • Do you think this sort of strategy for growth is the right way for Facebook to go?
  • What are the alternatives for management?