Description: Adidas has partnered with the manufacturing company Carbon to create a sneaker with a 3D printed midsole: the FutureCraft 4D. Is this the future of footwear? Photo/Video: Jake Nicol/The Wall Street Journal
Source: WSJ.com – video report
Date: Oct 24, 2017
Questions for discussion:
- Who do you think will be the early adopters of this new product concept?
- Besides the sneaker market of sports related footwear, what other target customers would likely be interested in customized soles?