Description: Coca-Cola’s push to focus less on high-calorie drinks seems to be paying off.
Source: CNNMoney.com – video report
Date: Oct 26, 2017
Link: http://money.cnn.com/2017/10/25/investing/coca-cola-coke-earnings/index.html
Questions for discussion:
- Why have Coke sales grown?
- From a marketing point of view, how can managers nurture this trend?
