Description: A tiny Canadian ski resort forged by Scandinavian miners chasing an 1890s gold rush has become the unlikely recipient of a record equity crowdfunding raise, tapping into powder hounds’ quest to fend off a wave of consolidation led by Vail Resorts Inc.
Date: Nov 01, 2017
Questions for discussion:
- How is the industry changing financing strategies?
- Do you think the financing and marketing strategies can work togther to increase chances of business success for this industry?
- Which other industries should be considering this approach, in your opinion?