Under Armour is in serious trouble

Posted by & filed under International Business, Management, Organizational Behavior.

Description: The other shoe has dropped for struggling sneaker company Under Armour.

Source: CNNMoney.com – video report

Date: Oct 26, 2017

Link: http://money.cnn.com/2017/10/31/investing/under-armour-earnings-stock/index.html

Questions for discussion:

  • What is happening to Under Armour?
  • Why do you think this is happening?
  • What can management do?