When It Comes to Branded Content Headlines, Longer Is Better for Sure. (See What We Did There?)

Posted by & filed under International Business, Management, Organizational Behavior.

Description: More characters and more words mean more clicks

Source: eMarketer.com

Date: Nov 03, 2017

Link: https://www.emarketer.com/Article/Comes-Branded-Content-Headlines-Longer-Better-Sure-See-What-There/1016708?ecid=NL1001

Questions for discussion:

  • Why do you think consumers’ responses varies with the length of the headlines?
  • What content do you think should be embedded in the headline to further improve chances of the CTR?