Description: According to the survey, which polled 2,000 US internet users ages 18 to 75, most people check their device approximately 47 times per day.

Source: eMarketer.com

Date: Nov 16, 2017

Link: https://www.emarketer.com/Article/Obsessed-Much-Mobile-Addiction-Real/1016759?ecid=NL1001

Questions for discussion:

• What does the report say about consumer attitude toward smartphone devices?
• How should managers of businesses that make use of smartphones to communicate with consumers interpret this research?