Posted by & filed under International Business, Management, Organizational Behavior.

Description: In the latest episode of eMarketer’s “Behind the Numbers” podcast, we welcome Spotify’s Danielle Lee for a conversation about personalization, targeting and people-based marketing.


Date: Nov 21, 2017


Questions for discussion:

  • What is “people-based marketing”?
  • How is Spotify management using this strategy?
  • Do you think this approach should be employed more widely by most types of businesses?