Posted by & filed under International Business, Management, Organizational Behavior.

Description: As brands struggle to find the right mix of organic and paid campaigns on social media, Benefit Cosmetics has found an approach that works: Organic social media marketing is critical, supported only occasionally by paid efforts.


Date: Nov 30, 2017


Questions for discussion:

  • What is the difference between organic and paid social marketing?
  • Why would management want to use both?