How Often Do Consumers Intentionally Click Mobile Ads?

Posted by & filed under International Business, Management, Organizational Behavior.

Description: A new survey found that most consumers say they rarely or never mean to click on ads served up on their phones.

Source: eMarketer.com

Date: Nov 28, 2017

Link: https://www.emarketer.com/content/b23d8933-4f9b-4850-a9cd-71d3005c6f23?ecid=NL1009

Questions for discussion:

  • What does the report suggest about the efficacy of mobile adversiting?
  • How would you explain the data?
  • What advice would you suggest to mobile marketers?