Posted by & filed under International Business, Management, Organizational Behavior.

Description: Tesla Inc. has kept several hundred thousand would-be buyers waiting to see a car they started paying $1,000 deposits for 20 months ago. The chance to finally get up close to a Model 3 sedan can be had now for another $15.


Date: Dec 02, 2017


Questions for discussion:

  • Why has Tesla stayed away from auto-shows?
  • Do you think the publicity surrounding this event is positive for the Tesla brand and marketing effort?